The tides are turning.
Feb. 2nd, 2007 07:38 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
logansrogueFour in five consumers in aglobal survey say models and celebs are too thin.
That's a whopping 80 percent of a sample of the global market. In Australia, it's even higher. 94 percent, people. NINETY-FOUR. I wonder if the fashion moguls are listening to this? (I have to wonder if they even care, they tend to wrap themselves up in a bubble). A couple are taking the initiative to hire bigger models for the catwalk, but it's a little frustrating that they get obviously overweight women instead of, ooh, I dunno - average shaped women? Why does it have to be one or the other? Don't get me wrong - the overweight girls were gorgeous, (and when I say overweight I mean the clinical term, as in, ten to twenty kilos over one's BMI range) but I just yearn for a little balance!
This is an issue very dear to my heart. I think healthy body image in women is *very* important. I'm very cynical about the fashion industry, and I can't help but feel that they (here I enter batshit feminist territory - turn back if you don't want to know) preen women from the most vulnerable point in their lives - teenagers - with media bombardment and glossy mags, and then do their best to KEEP women buying, keep women obsessed with things that *don't really matter*. And it's not for power, it's not for anything other than money. They think that women are so fucking stupid and self-obsessed with their looks, or even just so insecure, that they'll buy anything if they trigger the right fear in the woman. Your skin is too bumpy. You have cellulite. You're getting lines. Your butt is too fat. Your boobs are too saggy. What's up with your hair? It must be SHINY SHINY SHINY!
It's a perpetual "You're not good enough unless you buy *this*" that I think is so fucking insidious. I'm prey to it as much as anyone, and I can't stand it.
Hopefully this, and the other changes that are taking place in the fashion world, will let the clothes retailers (couldn't give a stuff about the fashion designers - they don't design for people, they design for art and kudos) know that getting super-thin models for their advert campaigns and showing off their clothes on ridiculously slim mannequins isn't going to help them sell clothes. And oh, I don't know, stocking sizes that are actually the sizes they're supposed to be? I tried on a size twelve pants the other day and I nearly bust out of them. And I am SO A SIZE TWELVE!!!
(God, I come off as such the disgruntled porky chick. LOL!)
That's a whopping 80 percent of a sample of the global market. In Australia, it's even higher. 94 percent, people. NINETY-FOUR. I wonder if the fashion moguls are listening to this? (I have to wonder if they even care, they tend to wrap themselves up in a bubble). A couple are taking the initiative to hire bigger models for the catwalk, but it's a little frustrating that they get obviously overweight women instead of, ooh, I dunno - average shaped women? Why does it have to be one or the other? Don't get me wrong - the overweight girls were gorgeous, (and when I say overweight I mean the clinical term, as in, ten to twenty kilos over one's BMI range) but I just yearn for a little balance!
This is an issue very dear to my heart. I think healthy body image in women is *very* important. I'm very cynical about the fashion industry, and I can't help but feel that they (here I enter batshit feminist territory - turn back if you don't want to know) preen women from the most vulnerable point in their lives - teenagers - with media bombardment and glossy mags, and then do their best to KEEP women buying, keep women obsessed with things that *don't really matter*. And it's not for power, it's not for anything other than money. They think that women are so fucking stupid and self-obsessed with their looks, or even just so insecure, that they'll buy anything if they trigger the right fear in the woman. Your skin is too bumpy. You have cellulite. You're getting lines. Your butt is too fat. Your boobs are too saggy. What's up with your hair? It must be SHINY SHINY SHINY!
It's a perpetual "You're not good enough unless you buy *this*" that I think is so fucking insidious. I'm prey to it as much as anyone, and I can't stand it.
Hopefully this, and the other changes that are taking place in the fashion world, will let the clothes retailers (couldn't give a stuff about the fashion designers - they don't design for people, they design for art and kudos) know that getting super-thin models for their advert campaigns and showing off their clothes on ridiculously slim mannequins isn't going to help them sell clothes. And oh, I don't know, stocking sizes that are actually the sizes they're supposed to be? I tried on a size twelve pants the other day and I nearly bust out of them. And I am SO A SIZE TWELVE!!!
(God, I come off as such the disgruntled porky chick. LOL!)
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Date: 2007-02-02 01:11 am (UTC)(no subject)
Date: 2007-02-02 02:44 am (UTC)Its crazy....
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Date: 2007-02-02 05:06 am (UTC)